The label covers a wide field. At one end sits congregational worship music, written to be sung by a room full of people who cannot read music and have never heard the song before. At the other sits Christian pop, rock, hip-hop and R&B, written to be listened to rather than joined in. Two different jobs. Work out which one you are hearing before you judge it.
What holds the field together is the words. The lyrics point at Jesus, at salvation, or at some piece of biblical teaching, and they are usually personal in a way that hymn texts are not. The music borrows whatever the surrounding culture happens to be listening to. At the congregational end that means simple melodies inside a comfortable range, and choruses repeated often enough for a stranger to join in by the second time round.